Maureen Okpe
In a groundbreaking move to foster creativity and collaboration, the UK and Nigeria have officially launched the Creative Industries Technical Working Group (CITWG).
The group was launched Tuesday, in London, as part of the Enhanced Trade and Investment Partnership (ETIP).
This new initiative aims to enhance bilateral trade and investment within the creative sectors of both nations, focusing on film, music, fashion, gaming, architecture, and advertising.
The launch, which also featured a match-making event for leaders in the UK-Nigeria creative industries, is set to serve as a dynamic platform for collaboration, innovation, and sustainable economic growth.
The two events provided opportunities for stakeholders to form commercial alliances and explore new markets, ultimately promoting cross-border partnerships and cultural exchange.
Florence Eshalomi MP, the UK’s Trade Envoy to Nigeria and Co-Chair of the UK-NG Creatives Technical Working Group, highlighted the significance of the launch, noting that it marks a pivotal moment in UK-Nigeria relations.
“Our nations share a deep belief in the transformative power of creativity,” Eshalomi said.
“Through initiatives like this, we aim to unlock the full potential of our creative industries, boost job creation, and foster economic growth.”
The working group is designed to address the growing importance of the creative sector in both countries.
Nigeria’s creative industries, including Nollywood, Afrobeats, and fashion, have already made significant global impact. However, according to Mr. Obi Asika, Director General of the National Council for Arts and Culture in Nigeria, strategic investment and infrastructure support are key to sustaining this growth.
Asika said, “Nigeria’s creative economy is reshaping global culture. But to truly unlock its potential, we need investment in talent, institutions, and infrastructure.”
Prince Baba Agba, Special Assistant to the President of Nigeria on Creativity, emphasized the importance of learning from the UK’s established creative industries.
He said, “the UK’s expertise in institutional excellence and market distribution will be invaluable as we build meaningful partnerships that lead to tangible results for creators on both sides.”
The initiative also attracted attention from various sectors, including Nigeria’s burgeoning music industry.
Adedayo Ayoade, Product Lead at Gbedu Labs, highlighted the role of live experiences and innovation in shaping the future of the Nigerian music scene.
According to him, “This partnership represents a significant first step towards amplifying the voices of the next generation of creators,”
The UK-Nigeria Creative Industries Technical Working Group will focus on creating a comprehensive joint work plan for 2025, aimed at deepening ties between the nations and driving the growth of their creative sectors.
By prioritizing collaboration and cultural exchange, the partnership is poised to unlock new pathways for creativity and innovation in both countries.