Maureen Okpe
The Nigerian fashion industry witnessed a vibrant and empowering moment as Pink Fleur, a fashion brand founded by Zainab Salihijo, unveiled its highly anticipated “Noor Collection.”
The event, an exclusive private showcase in Abuja, at the weekend titled Pink Fleur, was more than a fashion show, it was a clarion call for women empowerment, entrepreneurship, and sustainable development through fashion.
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Noor Collection, inspired by the radiant hues of sunrise, represents a new chapter for the Pink Fleur brand, one rooted in purpose-driven fashion and community impact.
Princess Atika Ajanah Lauds Pink Fleur, Government Support for Women Entrepreneurs
Princess Atika Ajanah, Senior Special Assistant to President Bola Ahmed Tinubu and friend of the convener, commended the federal government’s support for small and medium-sized enterprises (SMEs) and highlighted the potential of businesses like Pink Fleur to scale globally.
Ajanah said, “Zainab is not just a woman, she’s a youth doing something phenomenal. The designs are exquisite, and her journey from scarves to this is inspiring.”
She emphasized the Tinubu administration’s commitment to creating an enabling environment for entrepreneurship, especially for women and youth. Adding, “We are seeing real impact through programs by the Ministry of Industry, Trade and Investment, and the Ministry of Youth Development.”
Ajanah encouraged young entrepreneurs to remain resilient, noting that government-backed hubs, such as sewing centers where fashion designers can rent machines at subsidized rates, are clear indicators of Nigeria’s readiness to support creative industries.
Zainab Salihijo’s Pink Fleur; Fashion with a Purpose
Creative Director Pink Fleur, Zainab Salihijo described the inspiration behind the Noor Collection as a deeply personal experience.
She said, “The idea came from a serene morning watching the sunrise. That peaceful pink hue stuck with me,” she shared. “We’ve infused that energy into every piece in this collection.”
However, Salihijo is not only designing clothing; she’s designing opportunities. As part of the Noor Collection, Pink Fleur is employing Internally Displaced Persons (IDP), in Abuja to clean public parks, giving them a sense of dignity and purpose.
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“They told me they felt happy and dignified after working with us. That moved me to expand the initiative,” she said.
Salihijo called for increased government and private sector investment in Nigerian fashion entrepreneurs, urging stakeholders to look beyond stereotypes.
“We are not just tailors. We are employers, we are artisans, and we are part of a billion-dollar global industry.”
Industry Stakeholders Applaud Pink Fleur
Anuli Aniebo, Executive Director of HEIR Women Development Hub, praised the Noor Collection for blending artistry with impact.
“Pink Fleur’s designs are crafted for real women. We need more government investment in such businesses. The talent is there; what’s missing is funding and belief,” she said.
Nkiru, CEO of Iyaoni Pant & Bra, added: “Zainab is a visionary. Financial independence for women begins with daring to take control of your narrative. Pink Fleur is doing just that.”
Pink Fleur’s New Direction: Meaningful Fashion, Lasting Impact
With over a decade in the industry, Pink Fleur is now redefining its mission. According to Salihijo, the brand will focus on longevity, emotional connection, and community development.
“We want to create timeless fashion. Pieces you can wear ten years from now, pieces that tell stories, that matter,” she explained.
“This is fashion with meaning, not just for aesthetics, but for sisterhood, for growth, and for change.”
The stunning Noor Collection is accompanied by original photographs of sunrise moments, taken by Salihijo herself that will be sold to fund the ongoing employment of IDP women, now known affectionately as the “Sunrise Ladies.”